One of the best pieces of advice I got when I first started my online business, was to start growing an email list. With social media becoming the more common place to connect with customers many people forget this critical element of business. So I’m here to tell you why every business owner needs an email list.
Here’s the thing… while you may think you have control over your social media. The cold, hard truth is you don’t! But that’s not the only reason why every business owner needs an email list. Let’s talk this through…
5 Reasons why every business owner needs an email list
1. You own your email list
Many platforms come and go – email marketing has already withstood the tests of time. While you may think you have control over your Facebook likes, Instagram followers, Pinterest views and so on. You really don’t. Algorithms are constantly changing and platforms may come and go. If your primary platform was to get shut down tomorrow, what would you do?
Have you got a back up plan to stay connected with your audience? The only place you really have control is in your email list. Once somebody provides you with their email it’s yours forever (unless they unsubscribe by choice).
2. Your content is more likely to actually reach your audience
Think about how much engagement is forever changing on social media. Half your content may not even be seen by your followers because of the way newsfeeds are controlled (the general reach is about 2% of your audience on social media). One day you could be doing really well on Instagram and Facebook, then an algorithm changes and bam, crickets.
But when it comes to your email list it’s a whole different ball game. 90% of emails actually get delivered to the intended recipient’s inbox. So basically once a subscriber has opened one of your emails, they’ve confirmed they want to hear from you. And that means every time you send an email, it is going to hit their inbox. So there’s no guesswork, you hit send, it hits their inbox and is ready and waiting for them to read it.
Not to mention there’s actually a LOT more email accounts than social media profiles. So all in all email marketing actually has a higher reach than any social media platform. In 2017, the number of worldwide email users topped 3.7 billion. By the end of 2021, the number of worldwide email users will be over 4.1 billion. Approximately half of the worldwide population was using email in 2017. You need an email to sign up for everything (social media platforms included).
3. It gets you in front of your readers regularly
Back to the above point, because 90% of your emails hit your audience’s inbox. If you have a good email strategy and are sending out regular emails then this is a great way to stay front of mind for them.
Chances are the person reading your emails found you on social media. They may have read a brief post or saw a pin or liked your page. But does that really allow them to get to know you? No… And in their busy lives they’ll just move on and probably forget about you. And because your social media reach is only 2% they may never see one of your posts again.
But… if you have a way to capture their email while they’re on your social profile this is your chance to keep in touch. Your emails are a way to really strengthen your connection with them and build a genuine relationship. The more they hear from you, the more the reader gets to know you, like you, and trust you. And this eventually leads them to wanting to work with you.
4. It will help you to increase your traffic
One of the most important measures of blog success is traffic. If you’re trying to score sponsorship deals, work with large brands etc. they’re going to want to know you have a good flow of traffic. And unless you’re an SEO genius and know how to get ranked on the front page of Google every single time, getting views on your site can be tricky. Especially when you’re just starting out.
You could share your posts on social media. But again… You don’t have anywhere near the reach you get when sending an email to your list.
So what if you sent out an email every time you published a new post? That email hits your reader’s inbox, they click the link, and that counts as a view on your site. The bigger your list grows, the more people clicking through to your blog in a short amount of time. And that is a way to improve your SEO and start to get ranked on Google.
5. Email is the best way to sell a product
According to a study conducted by VentureBeat. For 10 years in a row email marketing has reported to generate the highest ROI for marketers – For every $1 spent, email marketing generates $38 in ROI. And even if you don’t have a product to sell right now, you might do in the future.
Imagine having a very warmed up email list that loves you to send that product to once you do. Selling affiliate products is my number one source of income and I never would’ve had the success I’ve had if it wasn’t for my email list. The fortune is in the follow up.
So that’s why every business owner needs an email list. If you haven’t got one yet… it’s time you start building an email list today.
Don’t know where to start?
The platform I use for my email marketing is GetResponse – you can get a 30 day free trial of their system right here.
This is a fabulous platform because it’s super user friendly, has great support, simple to use templates, great automation and tracking tools and much more!
For more information on this topic check out some of my recent posts:
- Likes vs Leads – Are you focusing on the right areas in your business?
- 5 Lead Magnet ideas to start growing your list today
- How to create high converting landing pages
Started building an email list but not quite sure how to monetise it yet? Check out the affiliate system that produces majority of my online income.
Want to know if you can really make money promoting something like this? Read about how I made $30k in a few months here.
And there you have it, why every business owner needs an email list. Happy list building!
P.S. If you like what you’ve read feel free to like, comment, or share. Your time reading my posts is greatly appreciated. 🙂
*Please note, there are affiliate links in this post. The services I have recommended are the services I personally use and honestly recommend to anyone wishing to start a business of their own. No extra costs are incurred for you; the referral commission simply contributes to bringing you valuable content.