Become a product…say what?
Now I don’t mean this literally – obviously we don’t expect you to turn into a computer or social media site overnight – but I suppose stranger things have happened. So what do I mean when I say become a product of your product?
What I mean, is you need to live and breathe your product.
You need to go ALL IN, understand the product, and use the product, have success with the product and show that it works, become a product of your product.
How do you expect to sell a product to people if you don’t use it yourself or you don’t know the full features and benefits?
In my current banking job this has always been my number one edge over other my lender competitors. The other lenders have had various people come and go throughout my time of looking after this particular portfolio but I’ve remained consistent, and I’ve been with my employer for over 8 years (hence the need to move on and do something different with my life – NOT LONG TO GO NOW!) so I know the products inside out and I’m confident when I talk about them. Confidence, knowledge, and understanding in turn makes my customers buy from me more often because they know I can be trusted and I know what I’m talking about.
The same rule applies in the online world, it doesn’t matter what type of product you’re trying to promote through your online business (be it clothing, supplements, beauty products, or marketing products) if you can’t be seen to be using it yourself and you can’t demonstrate an in depth understanding of the product, people are not going to want to buy from you.
The first thing you need to do is get in and use the product yourself, if you want to sell a particular product and earn commission from it, you need to buy it yourself. You can’t be on the basic product and expect to sell the premium product when you’ve got no idea what it even does.
You then need to have success with the product to show that it works. The product helped you produce these results. You have become a product of the product.
The sooner you learn this concept the better or you’ll be left dejected and disappointed for a long time, you might even quit opportunities saying they’re not working for you, or it’s a scam (I’ve heard this many times from the people who weren’t willing to put in the effort and invest in the products). If you’re looking for some sort of get rich overnight scheme and you find it, I can guarantee you, that’s where the scam will be.
Anything legitimate involves investment and hard work, that’s where the real deserving people are recognised because they are consistent and they truly want what they’re going for so they’ll give it everything. They’re the type of people that can be trusted to stick around for the long run because they’ve put so much into getting to the point of success and are not going to just move from one fad to another looking for a quick buck. They’re the type of people that companies want as affiliates and they’re the ones that will reach the top.
So if you’re currently in some sort of MLM opportunity, or you’ve started up your own line of products, whichever it is, make sure you KNOW YOUR PRODUCT.
Not only do you need to know what your product is, you need to know how it can benefit different types of people. This is why you need to live, breathe, and understand the product in depth. Because, what worked for you and others, may not work for everyone, so you need to know how the product can be adapted to suit everyone. Because if you’ve got a good product (and we do here at Empower Network) then it will suit everyone as long as YOU deliver it to them in the right way, and if you don’t know the product well enough, you won’t know how to deliver it to people, and you won’t make sales.
P.S. If you like what you’ve read feel free to like, comment, or share. Your time reading my post is greatly appreciated. 🙂
**Please note, there are affiliate links in this post. The system I have recommended is the system I personally use and honestly recommend to anyone wishing to start a business of their own. No extra costs are incurred for you; the referral commission simply contributes to bringing you valuable content. The links have changed since the post was originally written as I have now found a system that suits me better, and I believe will be the same for you.