Let’s talk about traffic. More importantly, ways to drive more traffic to your website.
The key to business is getting eyes on your content so today lets talk about ways to drive more traffic to your website.
So you’ve started a blog and you’re going to become internet famous overnight, right?
One of the key struggles of most online businesses is actually reaching their target market and getting eyes (traffic) on their website.
The word traffic used to make me cringe.
The image of banked up cars creeping at snail pace to get us to jobs we don’t like was always what came to mind.
That was, until I joined the online marketing world.
Now traffic is the most important word in my business.
Put it this way. If you don’t get traffic, you won’t get leads, and you won’t make sales. Period!
Questions about traffic come up on a daily basis.
How can I get traffic? Where is the best place to get traffic from? What is the best type of traffic? (paid vs unpaid)
Now there’s a whole range of ways you can get traffic, but today I particularly want to focus on how you can drive more traffic to your website.
So, how do you drive more traffic to your website?
Firstly, you need to determine your niche.
If you don’t know who you’re marketing to, your content will be all over the place, your traffic won’t be laser targeted and you won’t get the desired results.
Think about the message you want to convey. Think about what you love doing and what you will be able to write about easily. Think about the type of people you will be able to connect with. What are your passions, dreams, desires? How will you share those with like-minded people?
Make sure the same message is being conveyed in ALL your content. This is the quickest way to build up a following of like-minded people.
Once you have your niche, get blogging. Content is key!
The more value you give, the more likely readers are to keep coming back to your website. My blog is about building a business around your dream lifestyle, and my dream lifestyle happens to be having more freedom to travel. So key things I talk about are obviously business, lifestyle and travel.
Business – I share posts like this one giving readers information on how they can improve their own blogs, social media sites, etc. There was a time when I didn’t know much about online marketing at all. As I learn new things, I share the information with my readers so they can benefit from what I’m learning and in turn they will keep coming back.
Lifestyle – I share personal posts about my daily interactions, feelings, thoughts etc. so people can get to know me on a deeper level and this way I build a better connection with people who ma think and feel similarly to me.
Travel – when I’m travelling I share fun stories about my adventures, tips on travel etc. I haven’t done much travel since starting my blog so I share past experiences as well. But very soon there will be a lot more travel stuff coming so stay tuned.
Share the love.
Ever heard the saying, don’t put all your eggs in one basket? Well don’t just think your blog is going to attract readers overnight. It’s not. How are they going to find it, if they don’t even know it exists? Once you’ve got your niche and you’ve written some killer content, you can’t just sit back and expect the readers to start flocking. You need to let them know your site exists.
Share your posts on social media – statistics from January 2016 show the following.
- Facebook – around 1.5billion users
- Tumbler – 555 million users
- Instagram – 400 million users
- Twitter – 320 million users
- Pinterest – 100 million users
See what I’m getting at? If you share your posts in the right way and target the right audiences on different social media platforms, there is a lot of potential, laser targeted traffic you could be reaching.
Imagine you’re a performer about to go out on stage, your audience is out there dying for you to come out, you come out and put on a fantastic show and then it’s over and the audience is left screaming for more.
Your blog is like your performance, social media is your audience. There are people out there just waiting for you to perform for them, and when you finally do, if your content is right for the audience you’re targeting, they’ll want more and more and more.
Get friendly with Google.
Everyone wants their posts to show up on the first page of Google. There’s a myriad of ways to do this, it takes time and you need to learn to master the skills but make this a priority. If you want your blog to be noticed, you need to be showing up in the top searches on Google. How often do you scroll past the top 5 listings, do you ever bother to look at the second page? No way, so why would you think anyone else would do this?
Get on the first page of Google and you will be a winner!
Here’s some tips on how you can do this.
Two very important words – Keyword Research.
Now I’m not going to pretend to be an expert on this subject just yet, but I’m learning. The first step is just knowing how important this is, as most people don’t even bother with this. This could be the deciding factor in setting you streets apart from your competitors. Business requires effort. Don’t think you can just write a blog post, put it out there, and everything else will happen. You need to be aware of what you need to do and you need to put the effort into doing this. The Google post touched on this and I’ve recently discovered a powerful tool which can really help with your keywords. Do yourself a favour and invest in Market Samurai software. You can find some more tips at moz.com
Make sure your website is SEO friendly.
SEO (search engine optimisation) is super important if you want your posts to rank in Google. A great tool to make sure your posts and site is optimised is Yoast SEO which can be downloaded as a plugin if you’re using WordPress.org – it’s so user friendly it’s not funny.
Don’t be afraid to re-post content.
People generally need to see something seven times before they will really consider it. If you share your post once it might get a few hits, but if you share it again it will spark a bit more interest and so on. There’s some awesome online tools that can assist you in building a social media sharing schedule. A website called coschedule is a brilliant tool for this and I strongly recommend taking a look. The key to good traffic is good content, if you have written something really valuable, keep sharing it so more and more people will see it.
Check out this coschedule article to find out more.
One of the first tools I learnt about when I started my blog was pinging (no I’m not referring to being high). Pinging is a simple way to notify search engines that your website content has been updated. Every time you write a post, if you ping it, you have more chance of it hitting a lot of different search engines, and in turn more people will read it.
There you have it. There’s a lot of content in this post and it might sound like it will take longer to share your post then it will to write it, but I promise you it’s worth it. After all, what’s the point of putting a whole lot of time and energy into writing a post no-one will ever read?
I hope you found this valuable and useful. If you’ve tried any of these tips and had success, or if you have any other tips I may have missed, please do share in the comments. I’d love to know your thoughts.
Want to know how I’m able to build a successful business around this blog?
P.S. If you like what you’ve read feel free to like, comment, or share. Your time reading my post is greatly appreciated. 🙂
**Please note, there are affiliate links in this post. The system I have recommended is the system I personally use and honestly recommend to anyone wishing to start a business of their own. No extra costs are incurred for you; the referral commission simply contributes to bringing you valuable content. The links have changed since the post was originally written as I have now found a system that suits me better, and I believe will be the same for you.